Roger Bolton出席圆桌会议A
http://www.5ipr.cn   2022-11-06 16:47:55      

　　我爱公关网讯 由苏秦会主办的传播业最高层次的年度盛会——第十一届中国传播领袖论坛于10月29日下午在北京丽都皇冠假日酒店举办，本届论坛以“智·能·创意”为主题，特邀传播总裁、营销专家发表主题演讲，展开苏秦对话，来自公关、广告、活动、互动、市场、媒体领域的传播精英200人次参加了本届年会，总结2022年度传播行业的新思路，探讨2023年传播行业为品牌赋能、创造更多商业机会的新战略。

　　圆桌会议10月28日下午在线举办，苏秦会副会长、Page Socity中国高级顾问李曦，Senior Advisor of Ogilvy Scott Kronick、苏秦会副会长/蓝色光标集团副董事长熊剑、知萌咨询机构创始人兼CEO肖明超、苏秦会副会长/东狮品牌咨询CEO魏家东分别主持“ESG与企业声誉”“元宇宙营销新范式” “新消费营销新范式” “IP营销新范式”四场平行对话。

　　圆桌会议A

　　Roger Bolton，Page CEO

　　郭沛源，商道融绿董事长

　　刘小卫，Director, Special Projects, Asia , World Energy Council

　　Roger Bolton ：Stakeholder Capitalism And ESG

　　With growing shifts in expectations about businesses’role in society, stakeholder capitalism, an approach to business in which companies not only seek to optimize near-term profits for shareholders but seek long-term value creation by considering the needs of all their stakeholders and society at large, is now an integral part of corporate leadership.

Roger Bolton，Page CEO

　　Page recently released the Guide on Stakeholder Capitalism and ESG to provide communications leaders with a framework to lead this transformation in their own organizations. The Guide answers questions about how to translate stakeholder capitalism into business opportunities that maximize value for all stakeholders, including future generations, along with case studies that demonstrate what leading with stakeholder capitalism looks like in action. In his presentation, Roger Bolton, Page CEO, outlined the new thinking about the role of business in supporting society.