圆桌会议10月28日下午在线举办，苏秦会副会长、Page Socity中国高级顾问李曦，Senior Advisor of Ogilvy Scott Kronick、苏秦会副会长/蓝色光标集团副董事长熊剑、知萌咨询机构创始人兼CEO肖明超、苏秦会副会长/东狮品牌咨询CEO魏家东分别主持“ESG与企业声誉”“元宇宙营销新范式” “新消费营销新范式” “IP营销新范式”四场平行对话。
圆桌会议A
Roger Bolton，Page CEO
郭沛源，商道融绿董事长
刘小卫，Director, Special Projects, Asia , World Energy Council
郭沛源博士：Communicating ESG In Capital Market
ESG is a concept originated from capital market. Therefore investors are the key audiences for ESG communication. This speech introduced what investors are looking for and how to make good use of ESG to enhance investor relationship.
郭沛源，商道融绿董事长
Outlines:
- Do investors care ESG? And if yes, what they are really looking for?
- Why ESG rating matters? How to improve ESG rating?
- How to enhance ESG communication?