Sweetshop 联手 DDB 中国,为半导体品牌 MediaTek 制作了一支全新的广告作品。该广告片由新晋导演 Evany 执导。
这部活力十足的影片拍摄于上海,使观众全程沉浸于活力无限的科技感和城市氛围中。短片运用丝滑流畅的镜头探索芯片的内部世界。身临其境的你会感到摄像机正在努力追赶 MediaTek 芯片 Wi-Fi 功能的速度。
对场景的渲染和描绘干脆有力:快节奏的游戏镜头突出了芯片强大的性能。时尚的夜间聚会场景展现了芯片的能力,即使在光线较弱的情况下,也能拍摄出细致动人的高清视频。
导演 Evany 说:“执导这部影片的过程十分有趣,作品非常令人满意。我们做出了很多尝试和编辑技术,来展示芯片到底有多先进。希望 MediaTek 用户会喜欢这部影片,就像我们喜欢制作这部影片一样。”
点击观看作品:https://wdrv.it/d00df3eea
Credits
Client: MediaTek Inc.
Product: MediaTek, Dimensity 9200
Marketing Head: Steve Lai
Agency: DDB China Group
Deputy General Manager: Algra Chan
Executive Creative Director: Awing Chen
Senior Account Director: Amber Wang
Producer: Cherry Wang
Art Director: Evelyn Jeng
Copy Writer: Sean Gao
Production Company: Sweetshop Shanghai
Director: Evany
DOP: Hui An
Regional Managing Director: Laura Geagea
Managing Director: Catherine Law
Producer: Areta Mak
Bidding Producer: April Lee
1st AD: Jason Cen
Production Assistant: Touie Li
Production Assistant: Greyson Chen
Production Assistant: Mengchen Jiang
Line Producer: Ryan Li
Production Manager: Dongdong Chen
Art Director: BoBo Shi
Offline Editor: Xin Lin
Post Production: Juice, Shanghai
Post Producer: Sherry Qian & Tang Tang
Colourist: Simon Astbury
Online: Eva Wu & Samson Yeung
Sound Studio: Line-in Music Studio, Shanghai
Studio Producer: Tina Wang
Mixing Engineer: Yu Xie